Typography - Task 3 (b)
1/6/2021- 22/6/2021 (Week 11 - Week 13)
Maizatul Amirah Mahat (0336918)
BA Mass Communication (Digital Media Production) /Taylor's University
(Minor)
Task 3 (b)
LECTURES
INSTRUCTIONS
Fig 1.0: Module Briefing Week 11 [09/06/2021]
https://drive.google.com/file/d/1A4mZ4X0s0JSTPCdCounIeiz6kcLaWkU8/view
Task 3 (b) : Type Design & Communication
1. Research on type design.
Fig 2.0: research and inspiration [09/06/2021]
Based on my research, I find out the typefaces to express the 'selamat hari raya' often use a cursive type face that connect each letter to another. And some elements like mosque, moon, stars, enhance the meaning of the words more.
Week 11
In this week, I have manage to find the font that I'm interested in to create the expression typographical of 'Selamat Hari Raya'
type face use: ITC New Baskerville Std,
2. Sketches.
Fig 2.0: Rough Idea [10/06/2021]
Out of the three, I have chosen the last one option and starts to enhance it to look better. in the next process, I need to implement colour, shadow, and the structure.
4. Digitalization Design process.
Fig 3.0: Structuring [11/06/2021]
I have connect all the words together (I might cake the line becomes the multi colour led light most events uses). The Triangle helps to align my type design and other elements into place.
Fig 3.1: First Design Attempt [11/06/2021]
this is my first attempt of creating the type design. In this design, I have merge all the outline. Following, I have made an offset path (10px to be exact) and blend it out.
4. Variation Design and progress.
This process is my trial process to come up with something I see fit my taste. It was a long process but I think its worth it. I have tried to change colour, add gradient, add outline, add minor elements to enhance the expression of the word. My finalize work might differ from the previous sketches but its a growing process.
4. Final Design.
Fig 3.3: Final Draft Design [12/06/2021]
This is my final product of my artwork.
Fig 3.3: Final (BW) Design_PNG [15/06/2021]
Fig 3.3: Final (BW) Design_PDF [15/06/2021]
Fig 3.3: Final (Coloured) Design_PNG [15/06/2021]
Fig 3.3: Final (Coloured) Design_PDF [15/06/2021]
Fig 3.3: Testing on Telegram [15/06/2021]
FEEDBACK
Week 11
General Feedback: Mr Vinod mentioned that the Idea of my rough design was nice and simple, but theres need to be adjust which was the text placement and make it more neat.
Specific Feedback: Make sure the cursive looks neat
Week 12
General Feedback: After showing my design. Mr. Vinod was satisfy with the composition and the colour.
Specific Feedback: Mr. Vinod requested to make the word 'Selamat' and 'Hari' to be make is slightly closer to each other. to make it tight and compact.
Week 13
General Feedback:
Specific Feedback:
REFLECTION
Experience and Finding: Throughout week 11 until week 13, everything went well. I was assigned to create a Typeface Express Sticker. It was challenging to find the best Idea but I believe that being experimental helps a lot to not giving up on it. It makes me passionate to develop my skills. During the process, the are few factors that I learned about creating Telegram/WhatsApp sticker, 'it need to pop out'. I found stickers are useful in communication because its fun to send stickers to other people, so to know how to create sticker myself is an amazing experience throughout this week.
Observation: I have observed that to express different words or celebration must use an appropriate font. Font can be a crucial part in a design. Wrong fonts can lead to bad design unless you're good at fixing it.
FURTHER READING
In this 25-page logo design guide, I have discover the fundamentals of what a logo is, how to create one, and other factors to consider such as colors and font.
1. Measure - Measure the width of your text. If it’s
too wide then it makes it harder for readers to visually
travel from one line to the next. If it’s too narrow there
will be too much movement.
2. Plan for Font Size Increase - Don’t forget to ensure
your templates will scale properly when you increase
your font size. If you style your typography correctly
and create a solid layout, this shouldn’t be an issue
3. Use Whitespace Appropriately - Whitespace is the
space between elements like bodies of text, columns,
etc. this can be broken down to the smaller elements
as well. Giving your design enough whitespace is
important and very helpful in creating a well balanced
design.
4. Consistency and the ability to adapt are key
components to successfully create a good typography
associated with a brand
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